News & Press

The summer season may be winding down, but it was feeling like spring during the recent Atlanta Market. Many retailers were starting their hunt for the 2026 spring season and brands were ready to deliver.

Thanks to the popularity of TV shows like “Yellowstone” and “American Primeval,” western is again becoming a popular motif. While it has always been a regional mainstay for the southwest U.S., the resurgence of old west themes in media is making it a national trend.

Mary Square and Town Pride — two apparel wholesalers in the specialty retail industry — share what trends they are seeing and how customers of all ages can keep in fashion while being comfortable.

As part of the 74th annual Retailer Excellence Awards, hosted each year by Gifts & Decorative Accessories, five sales reps were chosen for a 2025 Sales Representative of the Year award at a live ceremony Wednesday, June 18 in Dallas.